In the late 19th century and early 20th century increasing numbers of magic books were published at lower and lower prices. Attaching the name of a successful magician could give a book an advantage in a crowded market and add authority. This book was part of Sulley's $1.00 handbook series and the dust jacket uses a prominent portrait of one of the most popular performers of the time, Howard Thurston. The lower part of the cover features the usual magical trappings, clearly indicating the book's subject, on a bright yellow background that captures the eye. The book was ghostwritten by Walter B. Gibson, who wrote for several famous performers of the 1920s and 1930s. He also wrote a sequel, 200 More Tricks You Can Do, which was published with the same cover but in green.